Monday, June 30, 2014
Sunday, June 15, 2014
Creative !deas: Teaser and Reveal Campaign
Objective: is to create a communication (teaser and reveal) that helps the people of Aegon Religare Agency to exercise change management through LEAD, a program devised to bring that change.
Teaser mail : Key message is that change is good
Reveal mail: LEAD is the harbinger of change.
My ideas for this campaign :
Idea 2:
Teaser mail : Key message is that change is good
Reveal mail: LEAD is the harbinger of change.
My ideas for this campaign :
Idea 1:
Teaser:
Visual: A basketball team trying hard, dodging the ball, dunking
and unsuccessful in scoring goal, all in struggling positions
Headline: To score the goal of success, a need for change in
the process is fundamental. So, what is the key to this fundamental.
Revealer:
Visual: The basket ball team with two guys passing the ball,
and the ball’s very close in for a goal.
Healine: We call this fundamental to your success as LEAD,
an initiative for an indispensable change. Integrate and function as a process,
implement this change and taste the flavor of success.
Idea 2:
Teaser:
Visual 1: A group trying hands on “dahi handi” to crack the
handi; approach is in a scattered manner revealing lack of co-ordination.
Headline: Change is indispensable. To succeed is vital. So,
what discipline does it call for?
Revealer:
Visual: The same group approaching with an integrated
effort, managing to crack the handi.
We call this discipline for change as ‘LEAD’, an initiative
defined for your success. Working in integration is the key to our success.
Exercise this change and feel the difference.
Sunday, June 8, 2014
An Amazing Day Scheduler for your Special One !
Do you intend to make your near one (the recipient) feel special on this birthday or on the next upcoming event ?
P.S. The recipient may be anybody from your family, your friend or to be partner .
Here's a concept, which you can apply by slightly tweaking it based on your relation with the recipient and the way you intend to drive the surprises throughout the day.
Unfold your day plan with a greeting and gift at frequent intervals:
You can think of wishing him/her with small surprise greeting cards throughout the day, as illustrated in the image below. And if you club the it with a gift, it will be an absolute wonder.
Its important for you to be familiar with the likes of a recipient. You can buy gifts that maps to the recipients liking, blend it beautifully with a greeting card and present it.
It will be a good idea to give a bouquet early morning with a small greeting card. Another option would be to give a box of pastries or muffins during breakfast with another greeting card. Club a greeting card with other surprises like a movie ticket, visit to an orphanage, lunch with family and friends, home theater, candle light dinner, and more.
P.S. The recipient may be anybody from your family, your friend or to be partner .
Here's a concept, which you can apply by slightly tweaking it based on your relation with the recipient and the way you intend to drive the surprises throughout the day.
Unfold your day plan with a greeting and gift at frequent intervals:
You can think of wishing him/her with small surprise greeting cards throughout the day, as illustrated in the image below. And if you club the it with a gift, it will be an absolute wonder.
Its important for you to be familiar with the likes of a recipient. You can buy gifts that maps to the recipients liking, blend it beautifully with a greeting card and present it.
It will be a good idea to give a bouquet early morning with a small greeting card. Another option would be to give a box of pastries or muffins during breakfast with another greeting card. Club a greeting card with other surprises like a movie ticket, visit to an orphanage, lunch with family and friends, home theater, candle light dinner, and more.
Friday, June 6, 2014
Birthday: A Beautiful Surprise !
Looking for a personalized Birthday or Anniversary card ?
Searching for unconventional way to express your emotions, different from the greeting cards that simply have recipient photographs printed on it.
Here's an idea. Make a card with an abstract design and depict qualities with excellent visuals and an effective message.
Below, is an anniversary card with the theme as a "Chess Board". The image (Queen) at the center of card, represents the recipient, and the exemplifies the importance of the recipient in his/her life.
By slightly tweaking the image and recipient characteristics, the card can be designed and given as a surprise on Birthday, Anniversary or any other event..
Wednesday, June 4, 2014
Contemporary Invitation, the historical way
Wedding Invitation Letter:
A wedding invitation letter is sent to the invitees three to four months prior to the wedding. It contains very specific information about the occasion and is meant to seek confirmation from the invitee.
Have you ever thought of using one of historical ways of communicating in this era when, social media does all the magic of communication within seconds.
If not, then here's an idea.
A Post Card !
With specific pointers, a post card can be used as a wedding letter invitation as:
A wedding invitation letter is sent to the invitees three to four months prior to the wedding. It contains very specific information about the occasion and is meant to seek confirmation from the invitee.
Have you ever thought of using one of historical ways of communicating in this era when, social media does all the magic of communication within seconds.
If not, then here's an idea.
A Post Card !
With specific pointers, a post card can be used as a wedding letter invitation as:
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