Creative !deas: Cadbury's Dairy Milk launch

Subject: Print Advertisement for the launch of Cadbury Dairy Milk's new orange flavor

My set of ideas:

Idea 1:

Headline:  Aapki khushiyon ko de ek rangeen swaad. (Language: Hindi)

Copy Body:

Cardbury Dairy Milk introduces the new fruity flavor – the smooth orange. The silk in orange flavor offers a fresh, energetic taste and takes your spirit to a new high. An exquisite blend of orange pulp and dark chocolate, this silk smoothly fills every moment in joy.

So, try the new Cadbury Silk Orange and taste the flavor of happiness.

Visual: A student in his school opens his lunch box which has a Cadbury silky orange. His friend rushes to exchange tiffins and share his joy.

Idea 2:

Headline: Bhar de pal pal mein mithas. (Language: Hindi)

Body Copy: (Text in Quotes - Language: Hindi)

Cardbury Dairy Milk Silk in a new orange flavor, a blend of dark chocolate and orange pulp.

“ Ek anokha swaad, 

  Jisme hai sukoon ka raaz,

  Jo aapko de ek naya andaz,

  Fir na karo intazaar,

  Khao Cadbury Dairy Milk Silky Orange

  Aur bhar do pal pal mein mithas”.

Visual: A person standing in a queue in a super market for billing can’t hold on for his turn, and with loads of items in his trolley, picks up the Silky orange bar, and starts enjoying the bar prior to billing and payment.