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Sunday, May 12, 2013

A token of thankfulness

Concept Production

This is a thank you card crafted for out-station guests who have turned up for a wedding event.

Concept: Postcard
Hand made paper is used and a complete touch of a postcard is given. In place of stamp, a sticker depicting a couple is placed and stamped with the text "Married".  The lines ruled below can be used to address the recipient.












Spice up your Spouse this Anniversary !

Concept Production:

Wish to surprise your partner this anniversary !  The unusual way !
So, here's an idea with a strong emotional connect.

Anniversary Card
Three-fold front Page:


Inside page




This is a three fold card, with the first and last page wishing a happy anniversary, with date and some content written on the day plan. The last page ends with - "But..... I have not planned any".

The other side of the card i.e. the inner section, comprises of a personalized verse, a schedule of activities and a section provisioning for gifts your partner can opt.


The schedule of activities comprises of  simple indicators, as actual surprises can be given as the day unfolds.

An option of gifts is given so that your partner can select the options on the fly, and you need to meticulously make arrangements and the customize your day plan accordingly.

The images express that you are quite happy on this day, that you are willing to spend the day in an  adventurous  way, and indicate your intent to spend quality time at exotic locations in future, if not this time.

Main headlines are written in French language, so by the time your partner struggles and understands the meaning, you would have done the magic.


Wedding Invitation Letter - A Touchy Invite


Production Concept :

Are you looking for an innovative way to surprise your closed ones with a goods news and invite them for a wedding event. Here's an interesting idea.

Concept:  Newspaper
This is a Wedding Invitation Letter, which is usually sent 3-4 months in advance prior to the wedding date. 

THE NEWSFLASH




The entire content for invitation is given in the main article. Other sections include a greetings and a personal invite by nephew.




Creative !deas: ISC's Annual Report

Subject: Effective Front Page Ad for the annual report of ISC (Indian Steel Corporation).

My set of ideas with the text and visual:

Idea 1:
Visual: As below; incorporate close up of laborer (wearing a safety helmet) looking at this sea-link with a smile.


Headline:

Nurturing a resilient tomorrow.

Harboring your happiness.



Saturday, May 4, 2013

Logo Design: Text Only

Subject: This logo is proposed for an organization launching a public awareness campaign, promoting understanding of criminal justice policies that are effective, evidence-based and human rights compliant. Logo Text.


Concept: A Weighing scale with the 'A''s hanging on both ends are used to portray the meaning of Balanced and a hammer typically used by the judge is used as a 'T' in Justice.





Friday, May 3, 2013

Creative !deas: Cadbury's Dairy Milk launch

Subject: Print Advertisement for the launch of Cadbury Dairy Milk's new orange flavor

My set of ideas:

Idea 1:


Headline:  Aapki khushiyon ko de ek rangeen swaad. (Language: Hindi)

Copy Body:
Cardbury Dairy Milk introduces the new fruity flavor – the smooth orange. The silk in orange flavor offers a fresh, energetic taste and takes your spirit to a new high. An exquisite blend of orange pulp and dark chocolate, this silk smoothly fills every moment in joy.

So, try the new Cadbury Silk Orange and taste the flavor of happiness.

Visual: A student in his school opens his lunch box which has a Cadbury silky orange. His friend rushes to exchange tiffins and share his joy.


Idea 2:

Headline: Bhar de pal pal mein mithas. (Language: Hindi)

Body Copy: (Text in Quotes - Language: Hindi)
Cardbury Dairy Milk Silk in a new orange flavor, a blend of dark chocolate and orange pulp.

“ Ek anokha swaad, 
  Jisme hai sukoon ka raaz,
  Jo aapko de ek naya andaz,
  Fir na karo intazaar,
  Khao Cadbury Dairy Milk Silky Orange
  Aur bhar do pal pal mein mithas”.

Visual: A person standing in a queue in a super market for billing can’t hold on for his turn, and with loads of items in his trolley, picks up the Silky orange bar, and starts enjoying the bar prior to billing and payment.



Thursday, May 2, 2013

Creative !deas: Cross the Western Railway Tracks safely

Subject: Awareness on crossing Western Railway tracks using foot over bridge ONLY

Crossing the track without use of foot-over bridge can put your life at risk.
Few ideas I flashed on this subject.


Idea 1:
Visual: A person crossing a railway track, staring at a bird flying overhead.

Headline: We don’t have the privilege birds do. Life is precious. Preserve it.


Idea 2:
Visual: A father crossing track followed by his wife carrying a baby.

Headline: Don’t put your life on stake. Your dependents can not bear the loss of your life.


Wednesday, May 1, 2013

Day Care launch: Approved Copy


Email / Letter for Day Care Launch Services: 

This is a letter / email announcing launch of Happy Feat's Day Care Service.
In this project, I have written the entire copy (text) and have tried to establish a strong emotional connect between the service offering and the intended recipient (parents).





The overall content is presented with effective headlines and briefs to keep the subject interesting.